Robert w sarnoff biography of christopher

Robert Sarnoff, 78, RCA Chairman, Dies - The New York Times...

Robert Warren Sarnoff (1918 - 1997) - Genealogy - Geni.com

Robert Sarnoff, eldest son of broadcasting mogul David Sarnoff, followed in his father's professional footsteps throughout his career at NBC and the Radio Corporation of America (RCA). Contemporaries attributed Robert's corporate promotions to nepotism, and constantly drew comparisons between his executive performance and style and that of his father.

During his years as company head, Robert practiced decision-making by consensus, displayed an obsession with corporate efficiency, and constantly sought to implement modern management techniques. David's aggressive, imperial, dynamic manner of command often overshadowed his son's practical, yet increasingly mercurial, character.

After a short stint in the magazine business, Robert Sarnoff joined NBC as an accounts executive in at a time when David Sarnoff had recently assumed chairmanship of electronics giant RCA, the parent company of NBC.

Robert served in a variety of positions over the next few years, working his way up the busin